Is your brain frequently operating on overload? You’re not alone. The average person receives between 4,000 to 10,000 messages each day. Perhaps fewer than 100 are actually “noticed” in a meaningful way and the time spent actively reading an ad, email, or blog post is about one minute!
So how can you break through this digital wall of noise and clutter?
Spice up your marketing campaign with humor!
Let’s consider ourselves chefs for a moment, trying to entice our audience with a delectable morsel of information. You know there’s a hunger for your story, but there is a lot of competition out there.
The challenge is to first attract attention, then create desire. Those crafty French chefs have a not-so-secret weapon, the amuse bouche, which translates to “mouth amuser”—a delightful tidbit, or appetizer, that whets the appetite for more.
And that’s what humor in marketing, specifically cartoons, can do for your messaging. Cartoons are a “brain amuser,” they grab attention and create a hunger for more of what’s on your menu.
Humor works: it has a history of success on its side. Humor builds memorable connections and instantly creates a receptive audience. People love to laugh! To extend our dining metaphor one more serving: cartoons, the tastiest of all brain amusers, satisfies in a way that words alone can’t.
The very best cartoons embrace simplicity and convey your message instantly and effectively. It only takes a moment to grasp the humor–the “I get it” moment–and to react with a smile, nod, maybe even laugh. Once that happens, your brand is associated with those positive feelings. All with a single cartoon.
We’re not just making a pro-cartoon pitch: there’s a growing body of research that establishes that humor in advertising and content aids memory recall, receptivity to a message, and elevates mood.
Humor adds all sorts of amazing side benefits to almost any content. Research is typically written in dense academic jargon and presented in thick textbooks, painful Powerpoints, or obscure peer-reviewed journals. As you can see, even a subject this complex can benefit from the addition of a cartoon:
But truth be told, humor marketing is hard. It’s not easy to arrive at such effective simplicity. Luckily, cartoons do that hard work for you. A truly effective cartoon can promote understanding, reveal insights, establish empathy, or even make a very serious point. It all depends on what cartoon you use and how you use it.
- Building your brand’s personality.
- Creating memorable advertising—humor ads sell!
- Bringing clarity to complex communications.
- Creating distinctions between you and your competitors.
- Adding humorous attention-grabbers to a presentation.
But who’s got the time and expertise to curate the perfect cartoons for your specific communication needs? We do! We’re experts at finding just the right cartoons to complement your content. If the perfect cartoon doesn’t exist, we can help you commission cartoon artwork to meet your specific needs.
CartoonStock is home to the world’s most revered collections from the best-loved magazines and websites including The New Yorker, The Wall St. Journal, The National Lampoon, and more.
Start adding cartoons to your messaging today. It might be the most fun you’ve ever had connecting your content, product, or service with your target audience.
